Sony Group has made a strategic entry into Japan’s cryptocurrency market by rebranding Amber Japan as S.BLOX and announcing plans to launch its own crypto exchange. This move, stemming from Sony’s acquisition of Amber Japan last year through its subsidiary Quetta Web, aims to tap into the burgeoning digital asset sector.
S.BLOX is set to revamp its WhaleFin crypto platform with improvements to the user interface and the introduction of new applications. The exchange has already rolled out promotional incentives, including a partnership with Nuro Mobile offering ¥3,000 worth of Bitcoin to new WhaleFin signups.
Sony’s blockchain initiatives extend beyond S.BLOX. Last year, Sony Network Communications invested in Startale Labs, the developer behind the Astar Network, a Polkadot parachain. This collaboration leverages Sony’s extensive intellectual property holdings, spanning entertainment and technology divisions such as Sony Pictures, Music, and PlayStation.
⚡️ @Sony has announced its plans to launch a crypto exchange subsidiary in Japan
Sony is set to launch a #crypto exchange in Japan by revamping local trading platform WhaleFin which it acquired last year. The exchange has been renamed to S.BLOX Co and will also collaborate with… pic.twitter.com/JerykqJbTh
— 🇺🇦 CryptoDep #StandWithUkraine 🇺🇦 (@Crypto_Dep) July 1, 2024
Sony Bank is preparing to launch the Sony Bank Connect app, which will offer NFT entertainment rewards linked to financial products.
The bank has begun pre-registering users for this web3 app, solidifying its foothold in the blockchain ecosystem.
🚨 SONY LAUNCHES S.BLOX CRYPTO EXCHANGE IN JAPAN
Sony is launching S.BLOX, a rebranded version of Amber Japan, a crypto exchange it acquired last year.
New users signing up through Nuro Mobile, Sony's mobile reseller, will receive ¥3,000 in Bitcoin.
S.BLOX will integrate with… pic.twitter.com/SOJhG8Do6C
— Mario Nawfal’s Roundtable (@RoundtableSpace) July 1, 2024
Furthermore, Sony Group is exploring stablecoin issuance on the Polygon blockchain and recently piloted a green finance security token aimed at retail investors. These initiatives highlight Sony’s commitment to integrating blockchain across its diverse portfolio of intellectual properties, positioning itself as a pioneer in Japan’s regulated crypto market.
