Binance, the world’s largest cryptocurrency exchange by trading volume, has chosen The Romans as its public relations (PR) agency for the Middle East and North Africa (MENA) region. This appointment follows a competitive pitch process, positioning The Romans to lead Binance’s creative PR campaigns and build thought leadership in the fast-growing virtual assets sector across the region.
Binance Blockchain Week Set to Strengthen Crypto Adoption in Dubai
Binance continues to expand its global footprint, recently surpassing two million global users and securing a crucial license from Dubai’s Virtual Assets Regulatory Authority (VARA). The company is gearing up for its highly anticipated Binance Blockchain Week event in Dubai, which is scheduled to take place in October. This event aims to further enhance Binance’s presence in the MENA region and highlight its commitment to cryptocurrency adoption.
The Romans to Lead Binance’s PR and Thought Leadership
With over 160 employees spread across offices in London, New York, Amsterdam, and Dubai, The Romans will develop and implement innovative PR campaigns tailored to Binance’s goals in the Middle East. The agency will focus on elevating Binance’s role as a thought leader in the virtual assets space while engaging its growing community of users.
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Binance’s Strategic Move to Transform the Financial Landscape
Samantha Fuller, Binance’s head of communications for the Middle East and Africa, emphasized the importance of the partnership: “The MENA region is central to our mission of reshaping the financial landscape. We needed an agency capable of delivering groundbreaking campaigns that align with our global vision.”
Supporting Financial Freedom and Inclusion
Joe Lipscombe, partner at The Romans, shared his enthusiasm for the collaboration: “Binance is not just a player in the crypto space; it is becoming a cultural force for financial freedom and inclusion. We are thrilled to support Binance’s growth in one of the world’s most dynamic markets.”
Binance Strengthens Its Client Portfolio
By partnering with The Romans, Binance joins an impressive roster of clients, including major global brands like Unilever, Snapchat, Dove, Ben & Jerry’s, and Lidl. This collaboration aims to solidify Binance’s position as a leader in the financial and crypto sectors, especially in the rapidly evolving MENA region.
