Bunq Steps Into Crypto Amid Growing User Demand
AMSTERDAM – April 29, 2025 — Bunq, the Netherlands-based neobank and Europe’s second-largest digital bank, has officially expanded into the cryptocurrency sector. The move comes as digital asset adoption continues to rise among retail investors across Europe. Bunq’s latest research indicates that 65% of Europeans are actively seeking a unified platform to handle all financial activities — including banking, savings, and cryptocurrency investments.
European Consumers Push for Unified Financial Tools
In a study conducted by Bunq, a strong majority of participants revealed their desire for a single application that seamlessly integrates traditional finance with modern crypto services. This shift in consumer behavior is reshaping the direction of fintech development in the region.
Demand for efficiency, transparency, and accessibility is prompting neobanks to diversify their offerings and adopt blockchain-related tools.
Neobank Strategy Aligns With Fintech Evolution
Bunq has built a reputation for challenging traditional banking norms with tech-first solutions that prioritize user experience. Its decision to integrate cryptocurrency features reflects the growing convergence between decentralized finance (DeFi) and traditional banking services. As crypto continues to mature, digital banks like Bunq are positioning themselves at the intersection of innovation and regulatory compliance.
Bunq CEO Emphasizes Financial Freedom Through Innovation
Ali Niknam, CEO and founder of Bunq, has emphasized the importance of empowering users with tools that reflect the realities of a digital economy. By incorporating crypto into its suite of services, Bunq aims to provide more financial autonomy and control to users — especially those already navigating multiple financial platforms.
Fintech Outlook: More Banks Expected to Follow
With regulatory frameworks across the European Union becoming increasingly favorable toward digital assets, Bunq’s crypto expansion may inspire other neobanks to follow suit. Industry analysts predict that the demand for streamlined financial ecosystems will drive further innovation throughout 2025 and could redefine the future of digital banking in Europe.
