The advertisement of Coinbase’s QR code during Sunday’s Super Bowl LVI between the Los Angeles Rams and the Cincinnati Bengals may have been uniquely creative, but it was not without unwanted consequences .Their marketing stunt resulted in the company’s app crashing.
The largest bitcoin exchange in the United States debuted a new commercial during the game that bore little connection to any of its other broadcast ads.
Among the celebrity glamor and eight-figure expenditures associated with Super Bowl advertisements, someone always opts for the simple approach.
The 60-second promo is almost entirely comprised of a vibrant QR code that bounces from corner to corner of your television screen, similar to how a DVD Video logo appears when a movie is paused for an extended period of time.
Nonetheless, the one-minute commercial was lacking the extravagance and/or drama that one might expect. There were no people in it, not even the name of the product. Adding insult to injury was the amount of funds Coinbase had to shell out to attract these football fans attention with this ricocheting QR code commercial. The amount, drum roll please, about $13 million dollars.
The advertisement prompted individuals throughout the country to whip out their iPhones and scan the code. When people scanned the code during the Super Bowl, they were directed to Coinbase’s promotional website.
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