The EA Sports giant, a division of the video game maker Electronic Arts, is seeking to hire a cryptocurrency-savvy senior director of brand for its competitive gaming division, according to a recent job posting on LinkedIn.
Electronic Arts is a game maker that connects hundreds of millions of players from around the globe to some of the world’s greatest games. We are now hiring for a unique opportunity at the intersection of sports, lifestyle, and culture. You will join a small and diverse engineering team with a bold vision! We are looking for engineers who value collaboration, and can step out of their lanes when needed, to help bring this opportunity to life, the statement read.
The company is exploring opportunities in blockchain and non-fungible tokens (NFTs)
We set the pace for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA , Apex Legends, and Madden NFL ), as well as new business opportunities, including fantasy sports, blockchain and NFTs, and more.
EA is looking for potential candidates with at least 10 years of experience in brand development, marketing and growing audiences.
Whoever gets the job will be responsible for hiring a team of brand directors for games like FIFA and Apex Legends as well as leading EA’s marketing budget.
