Beatport becomes first music service to accept Bitcoin and launches curated NFTs
Beatport will begin accepting Bitcoin as payment from customers beginning in June, becoming the first major digital music retailer to do so. Beatport is partnering with the leading cryptocurrency marketplace, Crypto.com, as the payment gateway for its customer-facing Bitcoin product, launching in June.
Hong Kong-based Crypto.com is a payment and cryptocurrency platform that enables users to buy, sell, and pay with crypto.
“When it benefits and strengthens the artist community, there is no reason to stop innovating,” said Beatports’s CEO Robb McDaniels, “It’s clear that, even in the midst of a pandemic, the DJ/Producer community is willing to lead the industry towards embracing new technology and innovative mediums for engaging with their fans, and the world of crypto currencies and non-fungible tokens are a clear example of this fact.
“We are so honoured to be collaborating with an incredible array of artists – both musical and visual – and partnering with a world-class company like Crypto.com. For Beatport, this is just the beginning of our exploration into the metaverse and we are committed to the long-term opportunities this revolutionary technology portends.”
Highlighting its commitment to the emerging crypto and blockchain industries, Beatport has also signed a partnership with Crypto.com to drop a curated NFT, Music for Future Dance Floors, on April 23.
Beatport is an American electronic music-oriented online music store owned by LiveStyle. The company is based in Denver, Los Angeles, and Berlin. Beatport is oriented primarily towards DJs, selling full songs as well as resources that can be used for remixes.